Torino Fashion Week: A format fusing talent and business opportunities

Turin seems to have found the recipe for bringing a packed fashion week
schedule to life, one that attracts abundant creativity and a multitude of
companies. Earlier this month the Piedmont capital opened its doors to an
international fashion week that makes way for the creativity and talent of
designers from all over the world.

Torino Fashion Week represented a real novelty on the ‘Made in Italy’
fashion scene, with an event focusing on companies and b2b opportunities
during the day. Then from late afternoon the spotlight shifts to the
catwalk in the former Stock Exchange, featuring collections – very often
“no season” ones – from Arabic, Chinese, Indian, Italian, African, Iraqi
and European designers.

The first edition of Torino Fashion Week dates back to 2016 and the
event is now consolidating its format with four editions under its belt. In
Italy fashion events that give a real chance to young talents are few and
far between. Very often young designers have to compete for time slots in
between established designers’ shows, reducing their chances of visibility
before press and buyers.

Claudio Azzzolini is the founder and CEO of Torino Fashion Week told
FashionUnited: “We offer a complete package to designers who exhibit here.
At a cost of around 1,000-2,000 euros, we offer a space, fashion show,
makeup and hairstyles for the models. Every designer showcases around 10-20
outfits. We only have one edition per year, and always from 27th June to 3rd
July, which is dedicated to clothing and accessory collections. The catwalk
show sessions are from the 17th to the 19th and from the 21st to the 23rd,
while during the day the Torino Fashion Match takes place, when 220
businesses from the fashion industry from 28 countries come together in 630
meetings.”

The b2b sessions provide companies and designers at fashion week with
the chance to find buyers selected from the Unioncamere Piemonte in
collaboration with the Turin Chamber of Commerce, and all of it for free.
Also, during the day, some thirty workshops are planned on sustainability,
the circular economy, funding opportunities for small and medium-sized
businesses on a European level, digital innovation, technology and business
development issues and problems. The European organization Enterprise
Europe Network and the European Commission have supported the Torino
Fashion Match since its first edition.

”In Italy we are often criticised for what we do, abroad they
compliment us and wish to collaborate with us”

“This year we have invited about ten buyers from Germany, the
Netherlands and Norway,” explained Federica Leonetti, manager of the
Textile & fashion Sector Group of Enterprise Europe Network to
FashionUnited. “These are buyers from the luxury sector, either from the
international multi-sector or the online ecommerce sector.”

The bond with Europe, both in terms of participation by brands and by
companies, is evident during Torino Fashion Week. “I must say that while in
Italy we are often criticised for what we do, abroad they compliment us and
wish to collaborate with us,” says Azzolini. He was the first in Italy to
understand the potential of modest fashion, and a couple of years ago he
decided to dedicate this fashion week to the designers of this thriving
market segment, and also thanks to a partnership with the Islamic fashion
and design council (which has an office in Milan). “Our motto is Turin in
the world and a world in Turin,” explains the CEO of Torino Fashion Week,
adding that the format of the event is in line with the times and the
current changes in the fashion industry. “Fusion is important for fashion
and also to create a fashion week that is truly international in scope”.

Immersing themselves in the Piedmont Fashion Week, is the versatile
Iraqi artist and adoptive Torinese, Hussain Harba and the talented
22-year-old Edwin Basha with his brand Orgvsm. Over the years, with his
design studio and creative laboratory La Triart Pubblicità, Harba has
produced more than 173,000 art objects for Italian and international brands
and distributed them throughout the world. On the stage of Torino Fashion
Week, he presented a preview of a capsule collection of customised bags,
which are all unique items.

On the catwalk for Harba was ex-top model Bali Lawal, a Giorgio Armani,
Etro, Krizia, Diesel, Versace and Calvin Klein icon. No longer on the
catwalk these days, the model continues to tread the international fashion
stage as an entrepreneur with “A Coded World”, a culturally and
geographically transversal fashion and design project which aims to concoct
a melting pot of talents and to provide visibility to young stylists and
designers from all over the world.

During the week, there was also a space for the thesis projects of IED
students on the topic of “New classic, new future”. This time the event
opened under the theme of China, and featured 90 emerging designers from
all over the world. Among the Chinese, the new autumn/winter 2020 men’s
collection by Leon Yu, with the ChiChu brand that includes jackets,
sweaters, shirts and trousers and celebrates the freedom of young Chinese
people who want to express their ideas bravely in this era of encouraged
rebellion from the spread of social networks.
The traditional costumes are revisited from a pioneering perspective, that
highlights its unique sartorial details. The style, both nostalgic and
contemporary, seeks inspiration in visual art, pop art and
deconstructionism.

Shesho for Liang Dongzan designed tailored blazers in a variety of
colours, highlighting the shapes of the female body, paired with cigarette
trousers that revive the classic New York style 70s suit and decorative
skirts in soft and flowing fabrics.

Natural colours and fabrics, on the other hand, enlivened the
penultimate day of the shows with the imaginative creations of South
African designers. Floral patterns with hand-sewn borders and drapes are
the hallmark of Carlos Fritz, while Indoni Fashion House presented
Afro-inspired geometries, cuts, materials and trends for women who love
natural beauty.

De Hart Training’s prêt-à-porter line is inspired by the South African
landscape and culture, clothing, work and leisure.

Finally, among the Italian designers, there is the interesting
collection of hats by Giuseppe Fata, known as “the genius of head art”. The
stylist who has excellent collaborations with the great fashion houses,
from Yves Saint Laurent, through to Chanel and Dior presented his
collection “Codicis”. In the year which marks the 500th anniversary of the
death of Leonardo Da Vinci, the new capsule is inspired by the genius of
the Italian Renaissance: in the forms that appear above the “heads” of Fata
will be reported some manuscripts, especially the drawings of the Leicester
code, revisited in a contemporary accent through the geometry of the
garment. “The head makes art, because the head is the dynamic art of our
thoughts,” said the designer who, with this collection, wishes to make a
personal contribution to honour one of the artists that most marked the
Italian visual heritage.

Alongside him, in the session dedicated to Italy, there was also Re-New
Bags that promotes the recycling of materials; Adelyur Fashion, with her
wedding dresses; Sonia Riberi, who calls herself ‘a stylist of the soul’
and finally Lorenzo Ferrarotto, barely 18, who was discovered by the
French-Vietnamese designer Walter Dang.

Photo’s: Torino fashion week press office,
FashionUnited

Click Here: kenzo men’s new collection

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