The North Face will close 113 stores for Earth Day

The North Face has launched a campaign to make Earth Day an
officially recognized holiday, which will culminate in 113 of its
North American stores and its global headquarters closing on April 22.
With the closures, the company encourages its employees and shoppers
to “disconnect and explore,” as stated in a press release.

The earlier parts of The North Face’s “Explore Mode” campaign for
Earth Day entail a series of partners with musicians, artists and
culinary influencers to create experiences “that encourage people to
disconnect digitally and engage with their surroundings.”

For example, on Thursday, April 18, model-artist-activist Gabrielle
Richardson will curate an art exhibition themed around exploration at
Skylight Soho in NYC. This particular project will invite guests to
participate in the interactive, explorative work.

“We believe that when people take time to appreciate the Earth,
they feel more connected to it and are more likely to protect it,” Tim
Bantle, Global General Manager of Lifestyle at The North Face, said in
the release. “Explore Mode urges us to unplug from our digital lives
to connect in real life to the world, each other, and ourselves in the
effort to move the world forward.”

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